Marketing Is the New Bottleneck

The one thing you need to know in AI today | AI-Ready CMO

This is about to become awkward for every company that adopts AI seriously: the marketing team will be the slowest team in the building.

Andrew Ng (founder of Google Brain and AI legend) wrote about this last week, almost in passing. When AI-native engineering teams ship 10x or 100x faster, every adjacent function suddenly looks slow. He calls out marketing specifically — features built in a day, then weeks of scrambling to figure out how to communicate them. He even has a name for it:

The Marketing Bottleneck. That’s a bit of a pinch in the gut.

For most of the last twenty years, engineering took six months, marketing took six weeks, and nobody worried about who was slower because the math worked. The math doesn’t work anymore. If your eng team is shipping features faster than your CMS can publish a landing page for them, no amount of “we need a better campaign brief template” is going to fix it.