We’ve sat down with Joel Salinas from Leadership in Change to discuss things like a practitioner-led AI content strategy, AI-driven intelligence aggregation, newsletter partnerships as the highest-ROI growth channel, an essential AI tool stack for solopreneurs (Claude, Perplexity, Granola, Whisper Flow), and an anti-hype positioning that resonates with senior marketing audiences. Plus: first-time live video setup, Substack discovery features, and why going deep on one AI tool beats going wide on many.
About the guest
Joel Salinas is a human-first AI strategy coach helping business leaders, creators, and solopreneurs maximize their impact wisely with AI. Bolivian-born humanitarian and business leader, Joel runs three AI-powered businesses—Cozora, Leadership in Change, and Newsletter Compass—demonstrating real-world AI implementation rather than theory.
He specializes in one-on-one AI strategy coaching, Second Brain builds using Claude Projects and ChatGPT, AI workflow audits, and custom prototype development. Joel’s philosophy: AI should amplify your leadership, not replace it. Technology serves your mission, not the other way around.
→ Connect with Joel on LinkedIn, his site, or read his newsletter.
About the host
Peter Benei co-founded AI-Ready CMO the daily intelligence platform for senior marketing leaders. Peter has been serving as a CMO & marketing leader and consultant to high-growth B2B scaleups for the past 10+ years. He has a background in advertising, working with Fortune 500 brands.
→ Connect with Peter on LinkedIn, his site, or read his newsletter.
Top 10 Takeaways
Daily beats weekly — Switching from weekly to daily publishing drove subscriber growth from 2K to 7K in two months while doubling engagement metrics.
Practitioner > consultant — AI Ready CMO’s edge is “CMOs writing for CMOs” who actually use AI in practice, not theory.
Intelligence > content — Using AI agents to scan 100+ newsletters daily and synthesize the one thing senior marketers need to know.
Newsletter partnerships = highest ROI — Single collaborations generate 600+ subscribers, outperforming all other acquisition channels.
Max one tool, not many — Going deep on Claude (max tier subscription) delivers more value than spreading across ChatGPT, Gemini, and others.
Anti-hype positioning wins — Senior audiences are skeptical of AI hype; substance and realism resonate with Director+ decision-makers.
Migration requires strategy — Moving from Beehiiv to Substack prioritized network effects and discovery over simplicity, with careful subscriber transition.
Whisperflow > typing — Dictation tools eliminate the gap between thinking speed and typing speed for content creators.
Perplexity for research, Claude for everything else — Different AI tools excel at different tasks; Perplexity’s research depth complements Claude’s versatility.
Platform video = distribution — Substack’s native video features automatically distribute across platforms, reducing manual repurposing work.
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