Marketers Must Think Like Engineers (Sorry)
The one thing you need to know in AI today | AI Ready CMO
Yesterday, we talked about WPP’s attempt to stay relevant by selling software instead of services. Today: a major brand showing why agencies might not even get that chance.
If you’re feeling whiplash from how fast this is moving, you’re not alone. You, me, all of us in marketing—we need to make some radical changes in how we think. I’ve got some thoughts…