Marketers Aren't Just Adopting Agents. They're Hooked.
The one thing you need to know in AI today | AI Ready CMO
A joint study from Perplexity and Harvard just gave us the first large-scale behavioral data on how people actually use AI agents. Let’s pat ourselves in the back: marketers are leading the charge.
The research (summary, full PDF) analyzed hundreds of millions of anonymized interactions from Comet, Perplexity’s AI-powered browser, between July and Octobe…