Marketers Are Now App Builders, Microsoft Decided

The one thing you need to know in AI today | AI Ready CMO

I’ve been building internal marketing tools for years—competitive intel scrapers, workflow automation, creative generation systems—because I’m a weirdo who lives on the fault line between marketing and software development. It’s genuinely satisfying work. If you think it sounds tedious or intimidating, Microsoft is now trying its very best to convince you otherwise.

This week, they launched App Builder and Workflows—two new agents within Copilot that enable anyone to build working applications and automate business processes using plain English.

No code. No developer. Just describe what you need, and Copilot builds it.

Want a dashboard tracking campaign milestones with task assignments and progress metrics? Tell App Builder. Need an automated workflow that posts deadline reminders in Teams every Monday and sends approval requests to your creative director? Tell Workflows. The apps get a real database backend (Microsoft Lists), proper security controls, and can pull from all your Microsof…