[Live B2B CMO Roundtable] How to Grow Pipeline in the AI Era

Learn what top CMOs are doing differently in 2026.

The pipeline has become harder to predict. Not because marketers suddenly forgot how to generate demand.

Because buyer behavior changed, AI changed how teams work, and revenue expectations didn’t change at all.

We’ve recently sat in on a prep conversation with four B2B CMOs from Spacelift, Nexla, Oligo Security, and Hydrolix ahead of an upcoming roundtable on pipeline growth.

A few comments stuck with us:

• One CMO said prospects are increasingly finding them through ChatGPT and other LLMs, forcing their team to rethink how content is created and distributed.

• Another argued that AI is actually making brand more important because every company can now create content at scale, making differentiation harder.

• One described their product organization's shift from monthly to weekly releases, creating entirely new challenges for marketing, positioning, and enablement.

• All of them agreed on one thing: despite all the new tools, they’re still judged on pipeline, revenue, and closed-won business.

What we…