LinkedIn built a button so people can report your posts as slop
And Snapchat stopped recommending AI video even when you disclose it.
Two days, two platforms, one message to everybody who automated their content calendar.
LinkedIn added a reporting option that reads “Seems like AI slop”, on the three-dot menu of every post. Flagged content gets hidden from that reader, loses reach beyond your own network, and trains a classifier to find more of it. Repeat offenders are told so privately in their analytics.
It also deleted its own “enhance your post” AI writer, replacing it with a proofreader that leaves your voice alone. The tool that got you here is the tool they just removed.
A day later, Snapchat stopped recommending fully AI-generated video in Spotlight, even when the creator honestly discloses the AI. Disclosure does not buy back the reach. YouTube has already cut payouts for template-made AI video.
For two years, AI made publishing cheaper while distribution stayed neutral. Distribution just stopped being neutral, and the cost of generic went from zero to negative. That lands hardest on B2B teams whose whole playbook is a daily post with a little help.
Keep the tools. Stop shipping their first pass.
TALK ON THE MARKET
Hari Srinivasan, chief product officer at LinkedIn, announcing it:
“AI slop is a top priority for all of us.”
He added that the platform blocks hundreds of thousands of automated slop comments a day, and has stopped “billions of other automation attempts” in recent months.
Billions, on a professional network. Whatever growth hack you were considering, a few hundred thousand people ran it this morning, and the platform is now built to catch it.
NUMBERS MATTER
81% versus 70%. Share of consumers naming quality as a top factor in holiday purchase decisions, against price, in Optimove Insights’ 2026 report. To persuade someone to try a brand they’ve never bought, quality moves 85% of them. Cheap and plentiful was always the weaker half of the offer.
DAILY PROMPT
Here are five of my recent LinkedIn posts: [paste]. Act as a sceptical senior peer who has read ten thousand of these. For each post, name the sentence that gives away that a model wrote it, and the one claim I could only make if I’d actually done the work. Then rewrite the weakest post using only what’s genuinely mine: a number from my own business, something that went wrong, or a view my competitors would argue with.
Use this on your own back catalogue before you touch this week’s drafts. Forget whether a detector flags it. Ask whether anything in the post could only have come from you.
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CMO CORNER
Don’t be the loudest in the room. Be the clearest.
Volume worked while distribution was indifferent. The teams about to look smart are the ones already publishing less. Halve your posting cadence and spend the recovered hours getting one thing to say that nobody else can.
We provide consulting services for CMOs on AI strategy for marketing teams through our Teamless offering.
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TOOL UPGRADE
If generic gets demoted, the advantage moves to formats that are hard to fake:
Taplio best for building LinkedIn posts out of your own material and performance data instead of a blank prompt. Try Taplio here →
Riverside best for recording real conversations with real customers, then cutting them into weeks of content. Try Riverside here →
Cap best for showing your actual screen and your actual product, which no model can generate on your behalf. Try Cap here →
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LEARN THIS
The defensible version of using AI is having something specific for it to sound like: the AI Brand Voice Guide Template. Six steps, including a tone spectrum precise enough to be useful (”70% casual” with an example sentence, rather than “we’re casual”). Give it to a model, an agency and a new hire, and all three stop producing the average of the internet.
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BRAND SLOP
Delta gave its AI the ability to cancel tickets. You can guess the rest, but the details beat the guess.
A Platinum Medallion member asked Delta Concierge to cancel one leg of a JFK–LAX award trip. Concierge told her, in writing, “Your JFK to LAX flight has been canceled, and your LAX to JFK flight remains booked.” It had cancelled both, redeposited all 32,400 miles, and issued a receipt reading “Refund Number: null.” She posted the screenshots on 3 August. Delta says a bug caused it, the itinerary was restored, and the functionality is fixed.
Fine. Bugs happen. The interesting part is that the assistant confidently told her the opposite of what it had just done, in a sentence a human would have to actively lie to produce. The app still labels Concierge “BETA,” which is a fascinating word to keep on a feature that moves people’s money.
Check what your own assistant is allowed to confirm, as opposed to what it’s allowed to do. Two different permission sets, and most teams only wrote one of them down.
That’s it for today!
See you next time,
— Peter & Torsten
