Is hating on AI a viable marketing strategy?
The one thing you need to know in AI today | AI Ready CMO
Equinox rang in 2026 with a manifesto: “Your aliveness is an act of rebellion in an artificial world.” The luxury gym chain teased AI-generated absurdities—water-skiing babies, Bigfoot dancing in night vision—then pivoted to stark portraits of real, sweating humans. The tagline: “Question Everything But Yourself.”
Something is clearly wrong with the mode…