Information is free. Experience is paid.
The one thing you need to know in AI today | AI-Ready CMO
This daily edition announces our new Learning Hub.
We launched a Learning Hub with 20+ courses, workshops, and guides. All free for subscribers (free or paid). This reflects something we’ve been saying for months but finally acted on: the business model for selling packaged information is dead. So, before we tell you how to access the Learning Hub, let’s explain the ‘why’.
I personally (Peter) keep saying to my friends in recent months that there are two undoubtedly amazing benefits we have with AI.
Generic influencers are done. You know the ones. The girl posing in the same Amalfi location as everyone else. The mom celebrates her water bottle purchase like it’s an achievement. The guy filming his totally unique gym routine (it’s not). These NPCs will be outcompeted by AI influencers, finally. If you’re a human influencer now, you have to be genuinely original, because you can’t compete on volume anymore.
Coursebois are finished. This hits closer to home for me because I also believed selling information online was viable. It was justified by the infrastructure (Circle, Skool, Kajabi). It isn’t anymore. You can spin up PhD-level information on anything, turn it into video, and build a course-hosting site in an hour with AI. Not to mention continuous learning with a pre-trained AI assistant. There are still people doing this, but this business model has months to live, max.
What still has value?
Information that’s filtered, approved, and shared by humans.
The packaging? That’s AI’s job mostly. And even the filtering, approving, and sharing should come for free, because that’s what content creators do in the first place.
We don’t believe passive knowledge consumption should be paid-only. So if you’re running marketing based on packaging consumable information behind a paywall, I don’t think you have a long-lasting business model.
I know typing this out loud might get pushback. The idea that information should be free might seem radical. Maybe it is. But we believe it.
If information is free, what can be paid for?
Experience. And I mean that in a very practical way, not some vague feel-good term.
Experience is the active connection between information and knowledge. That connection can be:
A live session where you explain the information and answer questions to help adoption (live workshops, trainings). We don’t do these anymore, but if you do, they’re still viable.
Ready-to-apply tools and frameworks that let users turn information into actionable work (tools, intelligence). This is what we do at AI Ready CMO. We’re in the intelligence business—we build tools, frameworks, and applicable knowledge. It requires more commitment because it’s DIY, but we think it’s more rewarding. Our toolkit, for example, is for paid members only.
But we have a lot of consumable knowledge we’ve accumulated over the years following AI in marketing. The experience on AI-Ready CMO is and will always be paid-only. But consumable information? That’s always free, for the reasons above.
So we have arrived at our Learning Hub. Let’s explain what you get.
If you're not a subscriber yet, visit our Resources page to see what’s there. If you are a subscriber (free or paid), access the Learning Hub from the link in the footer of any email.
What we have: free, packaged information to help you understand AI in marketing better.
In detail, currently this is the stack:
Courses
Our main AI CMO course. It teaches marketing leaders the principles of AI. Long, comprehensive, with video and text. The entire course is purpose-built. No registration on other platforms is needed. It’s us (not our AI avatars) presenting across modules.
Tech-literacy framework course for tech-curious marketing leaders. Text-based, teaches our STACK framework. When you’re done, you can make better AI vendor decisions and understand AI tech without being technical yourself.
Workshops
All pre-recorded replays of live sessions. They focus on single problems instead of teaching the entire stack, so we recommend doing the courses first.
Current topics: advanced prompting with the PCTF framework, market research with the DIG method, building an AI content library with atomic elements, presenting ROI in AI marketing, winning your team for AI adoption, and more.
Guides, ebooks, downloadables
Wide selection of read-only information on various topics. We tend to focus on short-form, so don’t expect hundred-page documents. But we have longer guides and manuals too.
Current topics: AI adoption in marketing teams, brand visibility in the AI age, prompting playbooks, marketing ROI guide, team AI readiness checklist, and more.
Plus, we share guides for specific tools, a selection of 3rd-party tools we recommend, and example trend reports that are normally available only to paid members.
Universal features of the Learning Hub:
Continuously updated and maintained by us. Free. Just sign up as a subscriber, no credit card or payment needed. We either wrote or presented all the information there.
The entire hub is purpose-built from scratch with Claude Code. Amazing because we didn’t have to pay anything for Skool, Circle, or other SaaS platforms. But since it’s built together, it might have bugs. If you spot one, email us by replying to any daily email. And if you have suggestions for what we should include, we’d be happy to get your feedback.
Pro members get the experience layer: actionable intelligence (weekend deep dives, monthly trend reports, implementation frameworks), plus access to our proprietary AI marketing tools. That’s $10/month or $99/year.
But learning the fundamentals? That’s free forever.
Enjoy, and let us know in the comments what you think.
— Torsten and Peter
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This distinction between packaged information and applied experience is spot-on - watching it happen in real time with my own industry. The Learning Hub approach is genuinly bold because most creators are still clinging to the old paywalled course model. I shifted my consulting last year from selling knowledge docs to facilitating implentation workshops, and the diffrence in client outcomes (and retention) has been dramatic. Your point about coursebois having months left feels accurate and uncomfortable.