AI-Ready CMO

AI-Ready CMO

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The one thing you need to know in AI today | AI-Ready CMO

Torsten Sandor's avatar
Peter Benei's avatar
Torsten Sandor and Peter Benei
Jan 30, 2026
∙ Paid

This daily edition announces our new Learning Hub.

We launched a Learning Hub with 20+ courses, workshops, and guides. All free for subscribers (free or paid). This reflects something we’ve been saying for months but finally acted on: the business model for selling packaged information is dead. So, before we tell you how to access the Learning Hub, let’s explain the ‘why’.

I personally (Peter) keep saying to my friends in recent months that there are two undoubtedly amazing benefits we have with AI.

  1. Generic influencers are done. You know the ones. The girl posing in the same Amalfi location as everyone else. The mom celebrates her water bottle purchase like it’s an achievement. The guy filming his totally unique gym routine (it’s not). These NPCs will be outcompeted by AI influencers, finally. If you’re a human influencer now, you have to be genuinely original, because you can’t compete on volume anymore.

  2. Coursebois are finished. This hits closer to home for me because I also believed s…

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