If You Can't Brief AI, You Can't Brief Your Team

The one thing you need to know in AI today | AI Ready CMO

It’s a slower news day today, so instead of highlighting something marginal just to fill space, we’re going deeper on yesterday’s Skills announcement—specifically, what it actually means to become an AI tutor. How do you teach an AI to do something well?

As we often say, AI skills are management skills.

You manage AI almost exactly the way you would manage a junior employee. Lots of context, clear definition of deliverables, and plenty of help understanding the process. When a new hire joins your team, you don’t just hand them a desk and say, “Figure it out.” You onboard them. You explain the workflow, show them where to find information, clarify what good output looks like, and point them toward the right people when they get stuck.

This is exactly the same as how you teach AI a new skill.

But let’s dig a bit deeper and see how Anthropic itself is doing it. If you take a look at their company newsletter writer, FAQ answering agent, or “Progress-Plans-Problems” reporting skill, a consiste…