Hyper-personalization Is Here
The one thing you need to know in AI today | AI-Ready CMO
When was the last time a cold email stopped you scrolling? If you are anything like me, not very often.
Yet, it happened to me just this morning.
This is what made me stop:
And no, not because it is from Manchester United. I am embarrassed to admit it, but I do not follow the Premier League or football in general.
It is because of how personalized it is.
Dale Carnegie said that a person’s name is “the sweetest and most important sound in any language.” For us, marketers, seeing our own logo has a similar psychological effect — and seeing it on the sleeve of the shirt of Bruno Fernandes is sweet. (Yes, I had to ask Gemini who are these players. Again, embarrassing.)
Of course, if you take a more careful look, this image is obviously AI-generated or at least heavily altered by AI. But it doesn’t really matter. It stopped me scrolling. I’m not saying my company will sponsor Manchester United, that’s a different conversation, but it made me read the pitch.
All marketers — not to mention sales people — know personalization can drive outsized results. That is 101. But what if your outreach list is a hundred people? What if it’s a thousand? You will spend a week in Canva just to come up with that many headers.
AI unlocks hyper-personalization on unprecedented levels.
You need hundreds of personalized email headers? Easy. Social media ad creatives surgically tailored to three dozen small audiences instead of the usual five you normally have capacity to design for? Takes an hour or two. Dynamic copies referencing real time events? That’s also possible.
Some of these would need custom tooling for sure, but some are just low hanging fruits you could do yourself without touching a single line of code.
And this is the right way of using AI.
You can save costs, cut headcount, and automate yourself out of your job. Or you can use AI to achieve things that were impossible before. It’s a pretty simple choice really. Be like Manchester United.
— Torsten and Peter
Share with a colleague. Earn paid membership months.
3 AI Marketing Tools To Try Today
MarketerHire
MarketerHire is an AI-matched freelance marketing talent platform that connects businesses with top-5% specialists within 48 hours. Use it when you need senior-level execution in SEO, paid media, email, or fractional CMO roles without full-time overhead.
Jace AI
Jace AI drafts email replies in your voice, organizes your inbox, and handles scheduling using artificial intelligence automatically. Use it to reclaim hours lost to email management with voice-matching that’s impressively accurate.
Holo AI
Holo AI scans your website and auto-generates on-brand ads, social posts, and email campaigns using your existing brand DNA. Use it to turn one URL into ready-to-run multichannel assets and save hours of creative production.
Paid members, your toolkit and this month’s report are below.