How AI is changing SEO as we know it
The one thing you need to know in AI today | AI Ready CMO
SEO expert Mark Williams-Cook sat down with The Neuron for a 77-minute conversation about AI and search. If you’re hoping for someone to explain why your website traffic is quietly bleeding out while AI tells confident lies about your brand, you’re in the right place.
The core problem isn’t that AI is replacing search—it’s that AI is breaking the feedback loop that made search work.
Google’s PageRank was built on a link graph: sites linked to quality, quality got visibility, users clicked through and reinforced the signal. But when ChatGPT or AI Overviews summarize your content without sending anyone to your site, that loop dies. Fewer visits mean fewer links, which means the link graph rots, which means Google has less signal to work with, which means search quality degrades for everyone.