How AI is affecting marketing roles - according to HBR
The one thing you need to know in AI today | AI Ready CMO
A new Harvard Business School study just put numbers on something the industry has been nervously avoiding: exactly which marketing roles the public is fine with AI replacing, and which ones will trigger an immediate backlash if you try. The answers are uncomfortably specific.
Researchers surveyed over 2,300 Americans about 940 occupations, measuring bot…