Google Veo 3.1 for marketers

The one thing you need to know in AI today | AI Ready CMO

Version numbers are boring. A jump from 3.0 to 3.1 suggests bug fixes and minor tweaks, not features that actually change how you work. Google’s Veo 3.1, which dropped this week, breaks that pattern.

The update adds three capabilities that solve real problems for anyone creating video content.

First, “Ingredients”—upload up to three reference images of a character, object, or scene, and Veo maintains consistency across multiple shots. If you’ve ever tried to generate a character-driven piece with AI and watched your protagonist morph into three different people across five clips, you know why this matters.