Google "AI Mode" Ads Are Live. Here is How to Start.
The one thing you need to know in AI today | AI Ready CMO
Yesterday we told you the news about OpenAI’s Shopping Research feature is important but not urgent.
Today’s news is different: it is immediately actionable and you have to make sure you are ready.
Google has quietly begun rolling out ads in AI Mode, confirming a Q4 timeline that was teased back in August. While everyone has been distracted trying to reverse-engineer how to get recommended by ChatGPT’s organic algorithms, Google has done what Google does best: built a toll booth. For the first time, you don’t have to hope the AI “likes” your brand enough to recommend it. You can just buy the slot. (Sort of… we’ll get to the details in a second.)
But first, a quick vocabulary recap, because Google loves to make naming things complicated:
There is AI Overview, which is that summary box you see at the top of standard search results.
Then there is AI Mode, which is their deeper, conversational interface designed for complex, multi-step reasoning.
The news today is specifically about the latter.…