From Prompt to Pipeline
GTM is changing from fast to instant, thanks to AI.
We used to call it “the work.” Now it’s just… done.
This week, we caught ourselves doing something strange: skipping steps. Not on purpose, just naturally. Things that used to take planning, prep, and coordination are just handled now.
What used to be:
Brief → research → draft → feedback → deck.
Is now:
Prompt → result → done.
And honestly? It feels weird. A little disorienting. But also… really exciting.
Because for the first time in a long time, it feels like marketers aren’t just reacting to change. We’re building on it. Faster. Sharper. With more room to think.
This issue is about that shift.
Meta’s going full automation. Perplexity is your GTM engine. Video, insights, meeting notes, all AI-handled. The question isn’t whether AI is changing marketing. But it is what you will do with the time it just gave you back?
Let’s dive in.
