AI-Ready CMO

AI-Ready CMO

Are You AI Augmentable?

Your future employability depends on this one mindset shift

Peter Benei's avatar
Peter Benei
Aug 09, 2025
∙ Paid

Unemployable. It was the word that stuck with us most in Humans Need Not Apply, a YouTube video by CPG Grey released a full decade ago.

Back then, it sounded provocative. Today, it feels predictive.

We’re living in the very AI drama that video foreshadowed, and the question of how to stay relevant is no longer theoretical.

“Unemployable” always felt a little fatalistic. We needed something better. A path forward. A mindset shift. A word.

Augmentable. To us, that’s the future. Not just using AI tools, but working with AI. Designing systems that think with you, build with you, challenge you.

Being augmentable means:

  • You treat AI as a co-worker, not a tool.

  • You design systems that do your grunt work.

  • You know how to judge, critique, and refine those systems.

This mindset—openness, systems thinking, self-reflection—is the new career moat.

But most won’t make the shift.


User's avatar

Continue reading this post for free, courtesy of Peter Benei.

Or purchase a paid subscription.
© 2026 Anywhere Consulting · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture