All we know about ChatGPT ads

The one thing you need to know in AI today | AI-Ready CMO

OpenAI finally crossed the Rubicon. Last week, the company announced it will start testing ads in ChatGPT for free-tier and Go ($8/month) users in the US “in the coming weeks.” Plus, Pro, Business, and Enterprise subscribers will remain ad-free. Sam Altman, who once called ads “uniquely unsettling” paired with AI, has apparently made peace with his discomfort. Infrastructure doesn’t pay for itself.

The format, at least for now, looks restrained: sponsored products appearing at the bottom of responses, clearly labeled, contextually relevant to your conversation. Users can dismiss them, ask why they’re seeing them, and opt out of personalization entirely. OpenAI promises ads won’t influence ChatGPT’s answers. They also promise your conversations stay private and won’t be sold to advertisers. Whether you believe those promises is between you and your cynicism.

And there’s not much marketers can do right now.

OpenAI is expected to launch a self-serve advertising platform in Q1, initially for…