AI-Ready CMO

AI-Ready CMO

All we know about ChatGPT ads

The one thing you need to know in AI today | AI-Ready CMO

Torsten Sandor's avatar
Peter Benei's avatar
Torsten Sandor and Peter Benei
Jan 19, 2026
∙ Paid

OpenAI finally crossed the Rubicon. Last week, the company announced it will start testing ads in ChatGPT for free-tier and Go ($8/month) users in the US “in the coming weeks.” Plus, Pro, Business, and Enterprise subscribers will remain ad-free. Sam Altman, who once called ads “uniquely unsettling” paired with AI, has apparently made peace with his disc…

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