AI Won't Save Marketing Until Marketing Fixes Its Data

The one thing you need to know in AI today | AI-Ready CMO

Everybody’s boss wants AI in the workflow yesterday. The board read about it in the Financial Times, the CEO heard about it at a Very Expensive Conference, and now marketing is supposed to make it happen. Ninety percent of the time, the pressure to adopt AI comes directly from the C-suite.

But a new Supermetrics survey (pdf) of 435 marketers globally con…