AI-Ready CMO

AI-Ready CMO

AI ads took over the Super Bowl. Only *one* landed.

The one thing you need to know in AI today | AI-Ready CMO

Torsten Sandor's avatar
Peter Benei's avatar
Torsten Sandor and Peter Benei
Feb 10, 2026
∙ Paid

AI companies collectively spent tens of millions on Super Bowl LX airtime and produced some of the lowest-scoring ads in the technology category’s history.

Oh, boy.

Anthropic ran an attack ad against OpenAI’s decision to put ads in ChatGPT. It was universally loved by AI Twitter… and it scored in the devastating 5th percentile for likeability among all vi…

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