AI ads took over the Super Bowl. Only *one* landed.

The one thing you need to know in AI today | AI-Ready CMO

AI companies collectively spent tens of millions on Super Bowl LX airtime and produced some of the lowest-scoring ads in the technology category’s history.

Oh, boy.

Anthropic ran an attack ad against OpenAI’s decision to put ads in ChatGPT. It was universally loved by AI Twitter… and it scored in the devastating 5th percentile for likeability among all viewers. The best summary we’ve found: “It started out like a fitness commercial and then I heard the words ‘Six Pack’ and then I thought it was a beer commercial… I have absolutely no idea what the hell I just saw.”