AI Raised the Floor and Lowered the Ceiling

Olly Jones on why AI made mediocrity accessible — and the metric that catches the damage before your reputation does.

Olly Jones has a line that captures the last year of AI in marketing better than most reports: AI raised the floor and lowered the ceiling.

The floor came up. Teams that used to ship bad work now ship competent work. But the ceiling came down with it, because the teams that used to make something remarkable saw the shortcut to competence and took it. So …