Adobe Built the Right AI Product. Will Anyone Trust Them?

The one thing you need to know in AI today | AI Ready CMO

It’s a tale as old as business itself.

A company gains near-monopoly mindshare and a huge chunk of the market through disruptive innovation and scrappy execution. Then it gets lazy: advancements slow down, quality craters, customer service becomes a nightmare, and culture moves on. Some companies manage to climb back to the top, like Microsoft. Some just keep limping on, living in the shadow of past glory like Victoria’s Secret or Harley Davidson.

The AI Foundry is Adobe’s best attempt to survive.

Believe it or not, Adobe actually built something legitimately useful this time. The AI Foundry is not a feature, rather a managed service: it lets enterprises work directly with Adobe’s team to create custom generative AI models trained on their own intellectual property. The company’s scientists surgically reopen the base Firefly model and retrain it with your brand’s footage, design language, product catalogs, and creative guidelines. The result is a multimodal system that can generate text,…