1 Script. 10 Mins. 22M Views.
A masterclass on AI marketing
We talk a lot about AI in marketing. How to transform teams. How to lead in the AI age. But sometimes the best lessons come from scrappy, down-to-earth examples. The kind that makes you laugh and then think, damn, that’s smart.
Take The Original Tamale Company, a small family-run shop in Los Angeles. They just pulled off a masterclass in viral marketing with almost no budget. Their “head of marketing” (probably a cousin or uncle, let’s be honest) spent maybe 10 minutes in ChatGPT writing a script. The result was a 46-second AI-assisted ad, shot on the cheap.
Three weeks later: 22 million views. 1.2 million likes. Celebrity shoutouts. And yes, real foot traffic.
This wasn’t an agency-polished production. It was funny, scrappy, and human. AI didn’t replace creativity. It amplified it. The spark was humor. AI just made it faster and louder.
The formula is simple:
Don’t overproduce.
Let AI accelerate the spark, not create it.
Forget the budget excuse. The only real limit now is imagination.
Stories like this prove that AI in the right hands isn’t a gimmick. It is pure amplification of creativity at scale.
Now, after celebrating this fun, let’s go back to our usual show: how AI transforms marketing teams and their work, right now.
